Case Study- Selling Overseas

B2B sales can also benefit from those – but the marketing strategies are focused on inbound generation and sales calls instead. You can hire someone in-house who handles all international deals.

There are plenty of ways – some traditional, others – creative.

  • Are you selling services or products, digital or physical, B2B or B2C?
  • Do you target a single country or worldwide?
  • What are the demographics of your target audience?
  • What techniques do competitors use for selling?

B2C and B2B Strategies

For B2C sales (less expensive digital products/services) digital marketing and advertising work well. Here’s what else you need to consider as a set of strategies for multinational sales penetration.

  • Influencer marketing is a good investment, albeit long-term (takes a while working with multiple influencers on targeted campaigns).
  • Hiring a local salesperson in each area is also a great idea. Selling more expensive products in a specific country (say, the US) may justify hiring a local salesperson there. Attending conferences, trade shows, meetups – and meeting prospects locally.
  • Social media works in all cases, along with a well-maintained blog. The latter takes a while and is contingent on your content strategy and keyword research.
  • Personal branding online could help you land podcast appearances and other interviews. Being able to position yourself in the right media outlets (that your prospects read) may yield good results.
  • Consider partnerships, too. This is extremely valuable if you team up with a business managing a portfolio of “ideal” clients providing other services (complementing yours).


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